“The way I lay out my book can have an impact on my final printing cost?” In a one-word answer: Yes!

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One of the first questions to answer once your book is written is: How many books should you print? This is really the million dollar question and where a lot of money is often made or lost. Print too many — you’ll be stuck with a huge inventory of unsellable product. Print too few — you’ll get stuck doing costly reprints.

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Which paper stock you choose when printing your book can have a huge impact on your print pricing. Coated or uncoated? Glossy finish, matte finish, or standard offset? What’s the opacity? What’s the weight? The answer to these questions will determine your paper pricing.

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