“The way I lay out my book can have an impact on my final printing cost?” In a one-word answer: Yes!

Printers print pages in blocks, called signatures. A 32-page signature is most common, so if your page count is divisible by 32, that’s the most economical option possible. However, the general rule of thumb is to try to not print less than a quarter signature of 8 pages. So if your book is 266 pages, see if you can drop a couple pages to get it down to 264. You’ll definitely notice the cost savings for the print run.

How can you get an economical page count? Check your margins. Sometimes just widening them by a touch or narrowing them a little can adjust your page count by 2-4 pages or more. That could be the difference between needing to print with an extra signature or not.

A minor increase or decrease in the leading (line spacing) can have a major effect on the page count. I’ve had books where I’ve had to drop a couple pages to save cost, and just adjusting the leading by a small amount - maybe only 0.2 pt. - can get me those two pages.

Note: There are a couple exceptions to the 32-page signature rule. Digital printers don’t print with signatures, so page counts only need to be divisible by 2. Also, every once in a while you’ll run into a sheetfed printer that uses 12-page signatures. Be sure to always ask your printer if there is a more economical page count that might save you money.

One last area that can save money on the print run is by rethinking the trim size of the book. Too many times I’ve seen customers insist on a specific print size when adjusting it by 1/4″ or 1/2″ would save them quite a bit of money. Why is that? Because different trim sizes are set up differently on different presses. A trim size that works well on one press might generate a lot of paper waste on another press. And guess who pays for that extra paper waste - you!

Don’t assume that the trim size you are using for your book will work just fine. Ask your printer’s sales rep for recommendations for your trim size. Maybe they will recommend that you drop your size by just 1/8″ or 1/4″. Wouldn’t it be worth it to do that to save money on the print run? Almost certainly!