by Stewart Woyo

Owning a Home based business is one of the most rewarding things you can do with your life, but it requires a lot of hard work and doing research. Most people perceive home businesses as easy and convenient, but it is not easy at all. If you do your homework you will easily avoid most of the common mistakes made by people who will fail at home based business.

First things first. What product or service are you going to offer that your target audience can’t live with out? This is important folks, because no matter how much you love a widget, if your customer thinks they can easily live without a widget, your business is going to be slow, maybe non-existent. You have to have a product or service that can sell.

Secondly, from where in your home do you expect to run your business? It will take space to operate a business, so using the living room as your home office means that you’re essentially kicking your family out of it. Try to estimate the amount of space you’ll need, and make sure you settle your business in a location that’s good for you, your family, and your clients. This is probably an area where you’ll need to consult a legal expert to fill you in on tax laws. How much space can you deduct for business use? Your local zoning board will have information on the permits you need to make such deductions.

After you’ve been awarded the necessary permits and know what type of business you’re going to run, figure out what you need to charge in order to make a profit. A lot of home businesses fail because the owners sell their product too cheaply since they figure they won’t have a lot of overhead costs. But remember that even a home-based business costs more than you’d think. Costs to consider are mortgage, taxes, costs of cleaning the office, utilities, office furnishings, office supplies, and even the cost of maintaining the driveway if you expect clients to park there. You’ll actually be spending more than you think to run your home business.

OK, now you are set for business, what are your hours going to be? You may think working at home means you can work any hours, but in fact it’s not true. How can you work late at night if your average customer does business from 9 to 5? You can’t. Your business hours must be convenient for your customers and, if you really want to be successful, your hours should be the same every week. Your customers want to feel confident that they can reach you when they need to. It’s okay to switch on the answering machine while you are out to lunch (OK, Not out, but in the kitchen), it’s probably not going to increase business if you switch on the answering machine while you go work in the yard because business is slow.

Since you’re working from home, you have another consideration and that is your family. You have to set clear boundaries and let them know that even though you’re at home, it doesn’t mean you’re available. Working in your home office is just like working in an office building downtown. You can’t take a break whenever you feel like it, and your family needs to understand and respect that. Some people create a separated entrance to their home office to separate the rest of the house from the home office. Whatever method you use, make sure that you and your family are on the same page.

Last but not least, have a back up plan for what you will do when your successful business out grows your home office. When will you have to hire an assistant to help with the administrative tasks? How will you accommodate growth? When will you know it is time to move to a commercial space? How will you make the move with out disruption of your business? Just a semi-lucid plan B in the back of your mind will do for now. As your business grows you can solidify your plan and be ready if and when the day comes.

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