Dan Kuschell always wanted to play baseball. As a child growing up in Detroit, he thought sports was his only ticket out of poverty. His dream came true, but in his first season, an arm injury ended his baseball career. With nothing left of his dream, Dan decided to go to school. He didn’t know what he would become, but he had a passion for doing something to help others.

For two years, Dan volunteered as a college baseball coach. He was a very shy person, so surprisingly he dove into the world of direct marketing after coaching. For the next ten years, he would attend over 100 seminars. He took every home study course he could find. It was a major struggle for him, but with the help of a few mentors, Dan found success at last!

Dan Kuschell uses his knowledge and experience today to teach companies and individuals about the Prosperity Formula, a sort of magnetic prosperity catcher. The concept contains three simple questions: “What am I grateful for right now?”, “What am I happy about right now?” and “What have I done well today?” Participants are to write ten answers to each question both morning and night.

Dan Kuschell’s group of businesses is doing over $20 million per year now. He applied the three questions and turned those into the “Three Pillars for Success”. Those pillars are mindset, marketing mastery, and communication mastery. To have the proper mindset is key. You have to believe with all of your heart that you can do something big.

Getting started is fairly simple in concept, but it takes a lot of planning. Start by deciding which of your products or services costs little or nothing to produce, but is worth great value to someone else. That’s what you’ll want to sell for a large profit. An example of this might be an eBook or a list of quality email addresses. With the right mindset, you can begin to market these very effectively.

One marketing tool that Dan Kuschell teaches people to use is something that even he had a hard time grasping at first. Dan encourages people to give away their best products. It seems crazy! Why would you give away your best for free? What could you possibly have to offer later? How can you make money on your lesser products or services if people already have what they want?

The answer is quite simple. When you give away something very valuable, your database will very quickly and very easily grow in quality and number. If you give away something of little value, people will assume you have nothing else. Why would they come back for nothing? When you give away your best, you have to keep coming up with newer, better ideas to keep the profits rolling in.

Dan Kuschell has a program called Prosperity Based Living. With this program, people can take seven days out of their lives to learn about wealth accumulation, prosperity, and abundance. Like many others, you can turn your dreams into reality if you have the right tools: mindset, marketing mastery, and communication mastery.